LONDON. 17th February 2009. To celebrate an increase of Arabica beans in their coffee, Nescafe have launched their latest TV advert 'More Beans, More Taste'. The commercial uses over a tonne of beans to recreate the infamous Las Vegas Bellagio fountains, to the backing of comic opera 'Don Pasquale'. The increase of Arabica beans in Nescafe's instant variety creates a smoother, richer tasting coffee and so the brief to creative agency McCann Erickson London was...